This document briefly describes the general opportunities for collaboration identified for Hurb (and its partners) and the World Economic Forum.

Hurb's and WEF strategic and synergic goals

1. Develop metrics and data tools to help decision-making and leverage location's latent tourist potential
   1. Create a metric to measure tourism potential for cities in Brazil
   2. Create a metric to measure tourism competitiveness for cities in Latin America
   3. Identify market opportunities for new products and services in locations
2. Promote sustainable tourism
   1. Identify key sustainable destinations and activities in Latin America
   2. Help develop the know-how and capacity required to track, measure, and manage sustainability in travel and tourism.

Opportunities action

📊 Develop metrics and data tools to help decision-making and leverage location's latent tourist potential

1. Make use of open-source solutions to build iterative visualizations and explore key information about locations in Brazil.

   1. Tourism revenue, mobility patterns, demand patterns, etc

   💡 Explore tools like Facets or D3.js to build visualizations about internal tourism flow in Brazil or the economic impact of tourism by region. We can visualize how tourism promotes the mobility of people and goods and the infrastructure (roads and airplane routes) to provide it.

2. Create a metric to identify destinations latent tourism potential

   1. Promote and coordinate data-sharing among cities in Brazil
   2. Consolidate key indicators and data in an explainable and effective major metric
   3. Consolidate key indicators and data in explainable and actionable auxiliary metrics

   💡 Collaborate with Rio de Janeiro local authorities to establish a model to be followed and propagated to other cities. Also, opportunities to collaborate with local companies like Omnibees to share data about local hotel infrastructure.

   💡 Provide more accessibility to data plugging raw information (CSV, PDF, etc.) into tools like Know Your Data

3. Make use of modeling and open-source solutions to build counterfactual visualizations about destinations' competitive indexes.

   1. Given a set of features $F$ about a location, evaluate change and sensibility in the tourism competitiveness and economic outcomes.

      1. As main features, we can enumerate ground infrastructure, air infrastructure, hotel rooms, tourism services, tourism infrastructure, and general location development stage.

      💡 Combine open-source tools like Uber's CausalML and What-If to build custom visualizations about the impact of feature changes. For example, how much competitiveness can a city gain if a new road or airport is built?

🌿Promote sustainable tourism

1. Position Hurb as an ambassador about suitable tourism for Brazilians
   1. Find, consolidate and evaluate benchmarks and metrics about sustainable tourism and the best fits to use in Latin America
   2. Create a streamline of content for people in Brazil about the advantages and options of suinatble tourism in the world
2. Consolidate know-how and tools to educate the tourism ecosystem in Brasil about the best sustainable practices
   1. Set Hurb as an active player in identify policy gaps and propose solutions for better tourism sustainability in Brazil
   2. Educate local authorities
   3. Educate hotel owners about how to apply sustainable practices

💡 Combine Hurb's expertise in travel and legal and Brazil to formally propose new policies in partnership with the WEF

Hurb's strengths and partners